Young people have to be individual, "World Youth Festival" New Day electric car once again out of the circle!

   No matter when, young people have the labels of ‘reckless’ and ‘flamboyant’, and their innate vitality is the driving force to show themselves without fear of difficulties. 30th June is the ‘World Youth Day’. June 30th is the ‘World Youth Day’, in this day young people around the world will be dressed in the current fashionable clothing, take the current popular means of transport, gathered on the road, with young personality language, the youth cry! And in the electric car industry, with its youthful brand attributes and cool product design, Xinri makes a crazy call for Generation Z on this special day to show its youthful style!

Young people need individuality, New Day MIKU1 is born for coolness!

‘The original theme of the World Youth Day was to oppose aggression and war, and to celebrate peace and friendship, but with the change of time, this festival has evolved into a stage for young people to show themselves. New Day MIKU1 is born for young people to express their individuality, with its cool appearance and ability to carry and fight, which instantly doubles the attributes of youth!

At the design level, the New Day MIKU1, as the only retro cross bike in the MIKU family series, follows the classic suspension styling design, which, together with the beauty of visually stunning colours, gives it an extremely high degree of recognizability. The front of the bike has a knife-cut line, X-type new genes headlight, through the rear tail light combination of jet colourful ambient light, sharp and cool, while the cyberpunk sense of the future is also particularly prominent. In terms of ‘face’ value, New Day MIKU1 uses six different colour languages, namely punk passion red, summer harbour green, sunshine orange, soya bean powder, Tiffany blue and glossy elegant grey, to express youthful vitality and highlight young attitudes.

At the configuration level, the New Day MIKU1 follows the flagship quality of the MIKU series: safety, convenience and intelligent travel control are its standard features. Lighter weight aluminium alloy handlebar, high-performance aluminium through hydraulic front shock absorber, 220mm enlarged dual cylinder brake disc, comprehensive and high-end configuration makes it has an unparalleled quality. In the battery, the new day MIKU1 is equipped with the new day automobile grade lithium battery, ‘4 automobile grade standard’ makes travelling life worry-free and safe. And young people are keen on the intelligent features of the new MIKU1 as well: Bluetooth unlock, one key start, self-service car search, navigation broadcast ...... just a mobile phone can experience a more convenient and cool travel.

New Day MIKU1's “outstanding” face value and hardcore configuration make it the most heavenly travelling device, interpreting the exciting post-modern psychedelic aesthetics, and setting off a wave of cool travelling among the Z-generation groups.

Travelling with Generation Z, New Day demonstrates brand responsibility

New Day's support for young people is not only at the product level, but also at the marketing level. Since the beginning of the year, Xinri has launched cross-border linkage with head brands with young attributes in various fields, such as Panda Book, Kiwi Fruit TV, Entertainment Variety Film and Television Newspaper, Light Modified Vehicle Club and so on, interacting with them with youthful language, which is highly sought after by Generation Z. At the same time, Xinri is deeply involved in the B station to create the ‘Xiao Xin’ IP cartoon image.

At the same time, Xinri has ploughed into the B station to create ‘Xiaoxin’ IP cartoon image to popularise EV-related knowledge in a secondary way, establishing an effective communication bridge with young people. In addition, Sunrise also fully supported the development of women's football and became the official partner of the Women's Football League of the China Football Association, showing the responsibility and commitment of Sunrise as a big brand in the industry.

Young people represent power and future, and to peer with young people is to face the future. New Sun uses electric vehicle products that suit young people's preferences and marketing methods that are easy to accept by young people to help them to show off their youth, blowing a powerful horn to fight against Generation Z, and accelerating the progress of New Sun's youthful rejuvenation!

‘The World Youth Festival is a festival with young people as the protagonists, and no matter how it evolves, its youthful attributes cannot be changed. As a brand with a young attitude, Xinri encourages young people to release their youthful selves, showing the brand's big pattern, and I believe that Xinri will continue to plough into rejuvenation, and become a true friend of the brand among young people!

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